In this podcast, Terry shares the absolute basics of advertising. Everything starts here. With these core fundamentals of advertising everything else will flow. Advertising 101 will help anyone develop a big picture strategy for their business or brand. Find out in this episode why “All Advertising Works” and put Big Time Thinking principles to work.
Becoming a leader is a skill and quality that we all can work to develop. In this episode, Terry has his first podcast guest, Brad White. Brad is his new Director of Sales for Big Time Advertising & Marketing. He comes with 12 years of experience with the nationally recognized brand, J.D. Byrider. Terry asks Brad to share his insight on what he has seen from the corporate side when visiting franchisees. We learn that dealerships need more leaders and less managers.
What started as a sermon in 1934 by American Theologian Reinhold Niebuhr has become the popular wise prayer known as the Serenity Prayer. In this episode, Terry shares how this has been his go-to prayer and thought the process for just about every important decision and/or experience in life. The powerful 25 words are a great guide in business and life in a way that everyone could benefit.
Every workday deserves your own 20-20-20. Spending time on getting our mind right, learning about our industry, and developing a skill in your trade will always put you in a position to own your day. In this episode, Terry shares his daily morning routine that nobody interrupts. Don’t let anyone get in the way of investing in what matters most, yourself.
Building rapport is a key step on the road to a sale that really should not need explanation. Unfortunately, Terry has witnessed more and more sales representatives just blazing over building rapport. In his unique direct way and approach, we are left with the simple advice of: “Don’t Be a Dick.” Too often we think we might be “nice” and building rapport but in this podcast, we learn that this too is a skill that needs attention and development.
CEO & founder of Big Time Advertising & Marketing briefly explains the purpose of the podcast and shares some quick insight about Big Time Thinking. A lifelong journey of learning and working in the automotive and advertising industries has led Terry MacCauley to this first podcast of many to come.